Sunday, 21 April 2013 01:38 pm
(no subject)
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deckardcanineI've seen a rise in ads on subways and bus stations that say very little -- just enough to pique your curiosity -- and then give a URL. I find it vaguely annoying, but it probably works in terms of gaining attention and therefore won't let up any time soon.
The first example I noticed was T.G.I. Friday's proclaiming that they've changed...somehow. I felt inclined to let it slide, because there could be far too many changes for a poster to list. Alas, the website doesn't make it clear what's new besides the decor, assuming that's not all. Only people who've been to Friday's fairly recently would know, and they're not the ones requiring outreach. (I wouldn't go anyway because it's too distant.)
A worse offender is the ad I saw today for Discover Card, with the slogan "It is human." Even the site doesn't explain it. This obliges me to crack wise: "So your card makes a lot of mistakes?"
The first example I noticed was T.G.I. Friday's proclaiming that they've changed...somehow. I felt inclined to let it slide, because there could be far too many changes for a poster to list. Alas, the website doesn't make it clear what's new besides the decor, assuming that's not all. Only people who've been to Friday's fairly recently would know, and they're not the ones requiring outreach. (I wouldn't go anyway because it's too distant.)
A worse offender is the ad I saw today for Discover Card, with the slogan "It is human." Even the site doesn't explain it. This obliges me to crack wise: "So your card makes a lot of mistakes?"